Social Media Strategy
Strategic support that helps you find the intersection of what you enjoy, what resonates with your audience, and what performs with the algorithm
Crossing your fingers when you post isn’t cutting it anymore.
No 30-day posting challenge, AI tips, or growth hacks here. This in-depth strategy is all about building a sustainable system that sets you up for long-term success on social media.
WHAT YOU’LL GAIN:
Understanding what your audience resonates with
Confidence that what you’re sharing is actually supporting your business goals
Knowing the best practices to work with the algorithm instead of fighting or trying to hack it
Focusing on the right growth metrics for your goals rather than getting distracted or discouraged by vanity metrics
A space to get out of isolation and bounce ideas off of someone else
WHAT YOU’LL LOSE:
Doomscrolling while searching for inspiration
Wondering why one post works and one post doesn’t
Trying to keep up with every Instagram reels trend
Copying other creators
Finally finding time to sit down to work on a post and realizing you have no clue what to share
What’s Included
Investment is $500Target audience research
Competitor analysis
Account audit
Visual branding assessment
Content recommendations
Profile audit & optimization
Defining key performance indicators (KPIs)
STRATEGY
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COMMUNITY
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AUTHENTICITY
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CONSISTENCY
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STORYTELLING
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STRATEGY • COMMUNITY • AUTHENTICITY • CONSISTENCY • STORYTELLING •
What This Looks Like
Inquiry + Discovery Call
You’ll fill out an inquiry form on my website, and I’ll reach out to schedule a discovery call, where I’ll get to know you, learn what you’re looking for, and determine the best service for you. Then I will send you a proposal with full service and pricing details.
Onboarding
Once we choose to move forward, you’ll receive a welcome email with your welcome packet, contract, intake form, invoice, introduction call information, and details for next steps.
Audit + Strategy Document
I’ll send you your comprehensive audit and strategy in a document that’s yours forever. You’ll have time to parse through it on your own time, mull it over, and think of any clarifications you’d like me to make.
Final Call
We’ll schedule a final video call to explore the audit + strategy document more thoroughly. There will be time for me to share my thought process and for you to ask any questions you have to make sure that you feel ready to jump into implementation.
How Do You Know if a Social Media Audit + Strategy is the Right Fit for You?
Posting feels like throwing spaghetti at the wall and seeing what sticks, and you can’t tell why some posts do great and some posts flop
You’re full of ideas and value to share, but distilling them into something feed-worthy is the hardest part
You find yourself relying on recreating trends or copying other creators to get content out as often as you want
You feel like you need to post more, but struggle to come up with ideas or a plan to make it happen
You’ve been stuck at the same number of views on every post and can’t figure out how to make your numbers budge
You find yourself questioning everything you share online and feel unsure if all your work is actually doing anything