I could start by giving you my resume, but I started nerding out about the internet way before I got my first job.

Here’s the bullet points: I became obsessed with designing on Adobe Illustrator when I was seven years old, I started a blog and learned SEO in sixth grade, I ran a One Direction fan account in high school, and I accidentally got famous on Pinterest when I was fifteen (and then got scared and deleted everything).

I finally dipped my toes into managing social media accounts professionally during a school project, and I knew I wanted to dive in headfirst. I became an in-house social media manager for a few years, and then pivoted to working with more small businesses through freelance work.

In short, I’m absolutely obsessed with anything at the intersection of creativity and strategy, and social media is exactly that.

My mission now is to help business owners find a sustainable, long-term plan that lets them achieve their goals while staying authentic to themselves and their values. I want to put the “social” back in social media and create content that resonates with and cultivates real communities. If you’re done trying to hack the algorithm and are ready to build a community that actually supports your business, let’s make that happen together.