I developed a comprehensive strategy for Instagram and Facebook focused on reaching and building trust with a new audience. For the first few months, we focused on increasing reach and creating brand awareness.

My initial goal for the first few weeks was to strengthen connections with other wedding professionals my client had worked with in the past and create a community that would consistently engage with their content. I also reached out to these vendors to source professional photos from these events, as my client didn’t have many high-quality product photos. I made sure to tag all the other wedding vendors to ensure that they engaged with and shared my client’s posts. This boosted their Instagram views by 34.7k%, and we noted that professional photos consistently performed better on this platform.

On Facebook, we found that authentic iPhone photos performed better with that audience, so I asked my client to send me any photos they had of past projects and began sharing those. We saw significant growth on Facebook as well, with views increasing by 7.3k%.